How to find and approach the right reporter 

In Press Releases, Startup Competition by Ryan Baird

mediaby Zach Cutler, Founder & CEO of Cutler PR, 2016 G-Startup Worldwide Global Partner

A major element in any public relations campaign is securing media coverage.

But securing effective media coverage is a lot more complex than simply sending an email blast to multiple reporters. The key is to pitch only the relevant ones and individually tailor your pitches and story angles. There is no short cut. This task takes research and patience. Read the five tips to ensure your pitches are going to the right people … Click on link –

If you would like your startup to participate in future G-Startup Worldwide competitions please apply here. We have applications open for BangaloreTaipeiSilicon Valley, and Seoul.


G-Startup Worldwide is a global startup competition held around the world to find the most innovative, early stage startups, invest $1,000,000 in them, support them with a global network and enable them to change the world.G-Startup Worldwide will be hosted at each Global Mobile Internet Conference (GMIC) in 2016 including Tel-Aviv, Beijing, Tokyo, Jakarta, Sao Paulo, Bangalore, Taipei, Seoul and San Francisco. G-Startup Worldwide will invest $1 million into 18 companies around the world in 2016. The winner of G-Startup Worldwide will receive a $50,000 investment prize, the second place winner will receive a $30,000 investment prize and the third place winner will receive a $20,000 investment prize. The winner will also receive a free trip to Silicon Valley to compete to become the 2016 G-Startup Worldwide Global Winner. The second place winner overall will receive an additional $120,000 winner and the Global Winner will receive an additional $250,000 investment! Our winners also gain access to the exclusive G-Network, our private network for global tech executive as well as support from our mentor network. Any eligible startup from around the world may apply.

About Cutler PR

Cutler is a global, tech-focused PR firm that offers traditional and digital public relations services to technology companies throughout the world. Cutler PR has worked with dozens of innovative technology companies spanning the globe, including Trivia Crack, Kaltura, Taboola, 2U, Gett and Andela. The agency’s full suite of services includes media relations, social media, thought leadership, speaking/award opportunities, analyst relations, crisis communications and content strategy and creation. Cutler, founded in 2009, is headquartered in New York with an office in Tel Aviv. For more information on Cutler PR, please visit and follow us on Facebook, Twitter and LinkedIn. 

Share this Post